Huge Conglomerate is a creative agency based in New York City, equipped with a distinct and agile approach that helps brands build and create lasting impact. We specialize in "conducting" clients through all aspects of the marketing mix, acting as a confidant and steward in taking partners from concept cultivation to "congratulations on a job well done.” We have extensive experience in the planning and production of campaigns that harness: influencer alliances; the power of full-scale, live events; strategic positioning across the media landscape; and seamless retail integration. Our work is both physical and digital in execution, uniting in-person, experiential activations with dynamic, cut-through social media content, creating cohesive and compelling, 360-degree storytelling across all touchpoints.
Over the last decade, Chrissa Theodore has served as the founding Creative Director of Huge Conglomerate, utilizing her background in art and design to help global leaders across fashion, sport, beauty, retail, real estate, publishing, and hospitality realize and maximize their marketing potential.
Under Chrissa's leadership, Huge Conglomerate served as a long-term think tank to adidas, providing a full menu of creative services for the brand's many segments including: adidas Originals; Kanye West's YEEZY division; Y-3, the label's pioneering collaboration with Japanese designer Yohji Yamamoto; and its partnership with Pharrell Williams. Now considered game-changing for the industry, Huge Conglomerate's body of work with the sport giant was further punctuated by the production of special projects, co-conceived by artists Marina Abramovic and Vanessa Beecroft.
Most recently, Huge Conglomerate collaborated with iconic Chinese sportswear brand Li-Ning to produce fashion shows, campaigns and special events, aimed at establishing the brand outside Asia. Programs have included: activations at the streetwear festival, ComplexCon; runway presentations staged during New York and Paris Fashion Weeks, including multiple, full-scale shows at the Centre Pompidou museum; as well as projects with brand ambassadors Dwyane Wade, Jackie Chan, and professional skateboarder Erik Ellington.
Consistently garnering praise, Huge Conglomerate’s projects have enjoyed extensive media coverage, appearing in titles, such as: The New York Times, Vogue, GQ, WWD, Surface, Interview, The Business of Fashion, High Snobiety, V and V-Man, and New York Magazine among others.
Clients + Projects Include: adidas Originals; Y-3; adidas SLVR; adidas Fashion Group collaborations with Raf Simons, Rick Owens, Kanye West and Pharrell Williams; Costa Brazil; SKIMS; Calvin Klein; Barneys New York; Diesel; Visionaire; V Magazine; Yohji Yamamoto; Zaldy; Jeffrey Deitch; Levi Strauss & Company; The Frye Company; Daryl K; Harbor Picture Company; Fantastic Man; the Haas Brothers; The Gentle Woman; Pin-Up Magazine; and Alf Naman Real Estate.
Over the last decade, Chrissa Theodore has served as the founding Creative Director of Huge Conglomerate, utilizing her background in art and design to help global leaders across fashion, sport, beauty, retail, real estate, publishing, and hospitality realize and maximize their marketing potential.
Under Chrissa's leadership, Huge Conglomerate served as a long-term think tank to adidas, providing a full menu of creative services for the brand's many segments including: adidas Originals; Kanye West's YEEZY division; Y-3, the label's pioneering collaboration with Japanese designer Yohji Yamamoto; and its partnership with Pharrell Williams. Now considered game-changing for the industry, Huge Conglomerate's body of work with the sport giant was further punctuated by the production of special projects, co-conceived by artists Marina Abramovic and Vanessa Beecroft.
Most recently, Huge Conglomerate collaborated with iconic Chinese sportswear brand Li-Ning to produce fashion shows, campaigns and special events, aimed at establishing the brand outside Asia. Programs have included: activations at the streetwear festival, ComplexCon; runway presentations staged during New York and Paris Fashion Weeks, including multiple, full-scale shows at the Centre Pompidou museum; as well as projects with brand ambassadors Dwyane Wade, Jackie Chan, and professional skateboarder Erik Ellington.
Consistently garnering praise, Huge Conglomerate’s projects have enjoyed extensive media coverage, appearing in titles, such as: The New York Times, Vogue, GQ, WWD, Surface, Interview, The Business of Fashion, High Snobiety, V and V-Man, and New York Magazine among others.
Clients + Projects Include: adidas Originals; Y-3; adidas SLVR; adidas Fashion Group collaborations with Raf Simons, Rick Owens, Kanye West and Pharrell Williams; Costa Brazil; SKIMS; Calvin Klein; Barneys New York; Diesel; Visionaire; V Magazine; Yohji Yamamoto; Zaldy; Jeffrey Deitch; Levi Strauss & Company; The Frye Company; Daryl K; Harbor Picture Company; Fantastic Man; the Haas Brothers; The Gentle Woman; Pin-Up Magazine; and Alf Naman Real Estate.